How To Write A Promotion Of A Cookbook On Social Media And Reach More Readers
Guest Blogger - Dec 03, '20 - Publisher's Corner - Social Media
Ana Mayer is a freelance writer who is a qualified specialist in the field of digital marketing. She writes for different news portals and thematic blogs that helps her stay at the heart of the programming and technology news. Such work gives her the opportunity to write articles on the most relevant topics of today.
Promoting your cookbook might seem like a difficult task at first, but once you get started with social media marketing, it will be much easier to find your audience and sell your book. Here’s how to write a promotion of a cookbook on social media and reach more readers.
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#1 Focus on Your Book
First of all, you need to focus on your book. Many authors think that marketing is everything, but what you should really keep all of your attention on is your cookbook. After all, that’s exactly what you want to promote and sell. You need to understand the value of your book and treasure it – it’s your creation, after all! You need the marketing to be accurate and reflect what your book is really about. Misguiding your readers will do you no good.
#2 Grow Your Community
Promoting your cookbook on social media is not a quick process. You will need to do it gradually, growing your community and increasing your online follower base. This will help you find a dedicated audience with readers who come back for more. It will be especially useful when you decide to write another cookbook in the future. All your posts will need to reflect both of these approaches: the focus on your book and the goal to grow your community.
#3 Develop A Posting Schedule
Before you actually start creating and posting content, you first need to develop a posting schedule that you will stick to. Without a schedule, you might end up having a disorganized publishing rate. With so much chaos in your posting, you won’t get a steady flow of new followers that you need to get more sales. As Christine Austin from the custom writing reviews site Online Writers Rating puts it, “A posting schedule is not something that limits you – on the contrary, it’s something that keeps you organized and gives you enough time to get creative with your content.”
#4 Appeal to The Senses
Because you are selling a cookbook, there is a particular type of content you will want to follow. Images and videos of all the food that can be made with your recipes will probably be the most effective content. You need to appeal to the senses – your audience needs to be drooling over your profile. That’s why it’s not just about writing great posts but also about making appealing visuals to accompany the texts. It has to be the perfect combination.
#5 Share Teasers and Updates
One of the reasons why potential customers follow brands is that they can get a glimpse of what’s to come and get notified about new products. That’s the same approach you need to have with your own social media account while promoting your cookbook. If you have accompanying materials to your book, share teasers of them. Even the food made with your recipes can be considered a teaser for your book. Updates on your life can also work well.
#6 Run Giveaways and Contests
To kickstart your social media marketing campaign, a good idea would be to run a giveaway or contest. But even later on, you can continue running them as they usually help gain many followers in a small amount of time. As Shia McGeorge from the writing service reviews site Best Writers Online notes, “You’ll get many followers after running a giveaway and many of them will unfollow you afterward. But even so, some of them will stay if they see that your content is something they genuinely enjoy.”
#7 Interact with Authors and Followers
Engagement is one of the most important parts of social media marketing, but it’s also something you need to grow a dedicated and loyal follower base. That’s why interacting with your followers is so crucial for you to successfully sell your cookbook. They want to see that you are a real person and someone they would be interested in following. At the same time, you should also interact with other authors to connect with those in your niche.
#8 Curate User-Generated Content
UGC or user-generated content is exactly what it sounds like. The content your followers create and tag you in can be then reposted on your own profile to show that you value the dedication of your readers. This can be anything from a customer review to a photo of a dish made with one of your recipes. Sharing any kind of UGC content will help you persuade your potential readers to purchase your cookbook. Moreover, it will encourage more people to share their reviews of your book giving you more exposure.
#9 Offer Discounts and Gifts
Everyone loves getting something for free which is why a giveaway could work well, but many people also enjoy discounts just as much. At the beginning of your marketing campaign, you will need to get reviews for your book to show everyone that it’s worth the money. To get the reviews, offer discounts for the book so more people buy it. Alternatively, you can gift your cookbook to influencers who review similar books and have them review your book while also indirectly promoting it.
#10 Teach How to Cook
Last but not least, you should consider teaching your audience how to cook. By having live streams where you explain how to make one of the dishes from your cookbook, you can show your followers what they can expect to get from the book. Online webinars, podcasts, or even how-to articles can be a great alternative to this. Educating your audience this way can also improve engagement because you will be interacting with your followers more. In other words, you will be giving a small piece of information from your book to get huge results.
Final Thoughts
To sum up, promoting your cookbook on social media can be very effective if you do it right. Use the tips in this article to learn how to write a promotion for your cookbook and start promoting your work on social media.
